Web Banner Design

"A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, Flash, often employing animation, sound, or video to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have...    Read more

About Banners

Banner Standards The banner standard sizes are (in pixels) 468×60, 234×60, 120×60, 250×250, 200×200, 120×240, 120×600, 728×90, 160×600, 88×31. The most popular ones are so called buttons — 468×60 px and 88×31 px banners.  As the banner must load quicky on the page, there is a limitation on the banner size in kylobites. For example, the maximum size for a banner of 468×60 px is 10-15 KB.  Static banners are usually designed in the JPG,  PNG,  TIFF, or  BMP formats.  But the most popular are...    Read more