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The mind filter often produces excessive spam
complaints. This affects your fair name and your delivery rate.
However, you can tailor your email message to pass through the most
capricious human filter if you address the issues in three areas:
sender line, subject line, and preview pane. == Make your Sender line recognizable == The sender line definitely predetermines the recipient's behavior toward the message. The sender line can make the message to be opened or reported as spam. Always make sure that your sender line shows the most recognizable name. It can be your brand or company name, but not the person who actually sends the emails out. Readers look for familiar identities. If they don't recognize you, they will delete and possibly report your message as spam. Older versions of some email clients, like
AOL, might still show only the email address in the sender line. In
this case, use the email address that contains your brand or company
name, for example,
info@yourcompany.com.
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