I've been working for a software developer company for 10 years. We regularly send newsletters to our customers and subscribers. For a company advertising their products on the Internet the most important thing is to get as many clients and subscribers as possible and build a strong relationship with already existing clients. Since the communication with the customers is done via email, the newsletter you send plays the essential role.

The fact is that the newsletter must contain only the information that is useful for your customers. The customers are not interested in the history of your company or your company regalia, or your personal life. They want to read about the products you are to offer them and the benefit they can get from your products. The newsletter content is important. But the newsletter structure does matter too.

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