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| Top 5 Tips for a Better HTML Email Design |
| Designing
HTML email is one of the key steps in email marketing. A good looking
HTML email will bring you a higher open rate than a plain text message.
But when a HTML email comes in a distorted format which makes it
unpleasant or even unreadable, you can't expect a high response
from your subscribers. And moreover, bad HTML code may trigger anti-spam
filters which will block your message. This will definitely hurt
your deliverability and sender reputation. That's why you need to make sure that your HTML email looks well in different email clients and web-based email services. We recommend that you create email accounts on widely used email services such as AOL, Gmail, Hotmail, and Yahoo and send a test copy of your HTML email to yourself. If you encounter any problems that need your attention, you can always fix them before you email the message to the whole list. |
| Here are top 5 tips that will help you avoid most common mistakes while designing an HTML email: |
| 1. Code
Your HTML Email Manually The use of HTML editors such as MS FrontPage, DreamWeaver, HomeSite and others has some down sides. These programs add an extra HTML code to the message source which may render differently in different email clients. So, code your HTML email manually, or at least clean your HTML source if you used an HTML editor tool. And don't copy-paste your email text directly from MS Word. Copy-paste it through a notepad to eliminate specific MS Office tags. |
| 2. Avoid Background Color and Images |
| Don't waste your time and efforts for background images and color because they are not displayed in email clients. |
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