I've
been working for a software developer company for 10 years.
We regularly send newsletters to our customers and subscribers.
For a company advertising their products on the Internet the
most important thing is to get as many clients and subscribers
as possible and build a strong relationship with already existing
clients. Since the communication with the customers is done
via email, the newsletter you send plays the essential role.
The
fact is that the newsletter must contain only the information
that is useful for your customers. The customers are not interested
in the history of your company or your company regalia, or your
personal life. They want to read about the products you are
to offer them and the benefit they can get from your products.
The newsletter content is important. But the newsletter structure
does matter too. Read more ...
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