Category: HTML Email Blog

About Banners

Banner Standards The banner standard sizes are (in pixels) 468×60, 234×60, 120×60, 250×250, 200×200, 120×240, 120×600, 728×90, 160×600, 88×31. The most popular ones are so called buttons — 468×60 px and 88×31 px banners.  As the banner must load quicky on the page, there is a limitation on the banner size in kylobites. For example, the maximum size for a banner of 468×60 px is 10-15 KB.  Static banners are usually designed in the JPG,  PNG,  TIFF, or  BMP formats.  But the most popular are...    Read more

How to Create Effective Email Marketing Newsletter

I've been working for a software developer company for 10 years. We regularly send newsletters to our customers and subscribers. For a company advertising their products on the Internet the most important thing is to get as many clients and subscribers as possible and build a strong relationship with already existing clients. Since the communication with the customers is done via email, the newsletter you send plays the essential role. The fact is that the newsletter must contain only the information that is useful for your customers. The customers are not interested in the history of...    Read more

Why Change HTML Email Design

Having an email template set and working very few email marketers return to it and make changes to the template design and layout. We used to customize the email Subject line and content for each email campaign but we rarely think about modifying basic HTML design. But email world is evolving and the appearance of new technology, tactics, means and features may demand changes in the template design. Here are a few factors which may have impact on the HTML email design: 1. Growing Popularity of Mobile Email Email communication is one of the popular activities on iPad, iPhone and other mobile...    Read more
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