Category: HTML Email Blog

Use Images in Email Smartly

Many email marketers prefer HTML emails to plain text messages because HTML emails support images. Images make the email more attractive, easier to read and understand and, in some cases, facilitate email sender recognition. Keeping that in mind, some email senders tend to "fertilize" their emails with as many images as they can. But it's important to remember that the images can both serve the better recipient's response and completely ruin it. In order not to fail with your email marketing campaign because of the image abundance, below you'll find a couple of tips on...    Read more

Web Banner Design

"A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, Flash, often employing animation, sound, or video to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have...    Read more

About Banners

Banner Standards The banner standard sizes are (in pixels) 468×60, 234×60, 120×60, 250×250, 200×200, 120×240, 120×600, 728×90, 160×600, 88×31. The most popular ones are so called buttons — 468×60 px and 88×31 px banners.  As the banner must load quicky on the page, there is a limitation on the banner size in kylobites. For example, the maximum size for a banner of 468×60 px is 10-15 KB.  Static banners are usually designed in the JPG,  PNG,  TIFF, or  BMP formats.  But the most popular are...    Read more

How to Create Effective Email Marketing Newsletter

I've been working for a software developer company for 10 years. We regularly send newsletters to our customers and subscribers. For a company advertising their products on the Internet the most important thing is to get as many clients and subscribers as possible and build a strong relationship with already existing clients. Since the communication with the customers is done via email, the newsletter you send plays the essential role. The fact is that the newsletter must contain only the information that is useful for your customers. The customers are not interested in the history of...    Read more
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