Category: HTML Email Blog

How to Test Your HTML Email Newsletter Before Sending It to the Whole List

One of the best email practices is to test the email before sending it to the whole list. During the test you can not only check how your HTML email is displayed for your recipients but also ensure that your email is delivered into the Inbox but not into the Spam or Bulk email folder. So, let’s see how easily you can send a test copy of your HTML email newsletter using G-Lock EasyMail. The first step is setup a couple of test email accounts with the most popular email providers such as AOL, Yahoo!, Hotmail (Live) and Google. Then setup these email accounts in different desktop email clients...    Read more

Use Images in Email Smartly

Many email marketers prefer HTML emails to plain text messages because HTML emails support images. Images make the email more attractive, easier to read and understand and, in some cases, facilitate email sender recognition. Keeping that in mind, some email senders tend to "fertilize" their emails with as many images as they can. But it's important to remember that the images can both serve the better recipient's response and completely ruin it. In order not to fail with your email marketing campaign because of the image abundance, below you'll find a couple of tips on...    Read more

Web Banner Design

"A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, Flash, often employing animation, sound, or video to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have...    Read more
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